Media Synergy: This is the way in which different elements of a media conglomerate work together to promote linked products across different media. Synergy works when different elements within amedia conglomerate promote each other (e.g. film studios, record label, video game division) and create linked products. For example DISNEY - High School Musical: Disney Outlets, Films, Soundtrack and Merchandise.
New technologies support this process - the web, dvd, downloading. Media institutions exploit various platforms to sell various products related to oen film, e.g film and soundtrack.
Convergence: This is the process by hich a range of media platforms are integrated within a single piece of media technology. For example the new XBOX 360 is a games console, a DVD player and an internet model. The iPhone is also a phone, a camera, a video camera, an mp3 player, an FM radio, a games console, a web browser and a palmtop computer.
Media institutions recognise that audiences enjoy using converged technology, want to consume media in a variety of ways and provide short term content for downloading, e.g. video clips, trailers, music videos, jingles, wallpapers and music tracks, etc.
Advertising/Marketing:
- Word of mouth
- Posters (teaser and main)
- Trailers
- Merchandising
- Online and digital marketing
- Social network media
- Film premiers
Below the Marketing: Marketing which is free but can generate interest (online and free publicity)
Conglomerate - A multi-industry company. Conglomerates are often large for example 21st century fox
Media Ownership - What large companies own
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